To reignite Chinese travel market
The Philippines’ leading dive destinations and tourism products will take the spotlight at the Diving, Resort, and Travel (DRT) Show Beijing in a strategic push to revitalize ties with the Chinese travel market.
The Philippines, through the Tourism Promotions Board (TPB) Philippines, will participate at the DRT to be held on August 8 to 10, 2025, at the China National Convention Center.
The TPB said the Philippines is ramping up its promotional efforts to rebuild interest and confidence among Chinese travelers, particularly through the country’s globally recognized dive offerings.
In the first half of the year, China’s visitor arrivals totalled 134,374, the TPB said.
“The DRT Show in Beijing is a strategic opportunity to promote the Philippines to the international diving community,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles, “We look forward to reconnecting with our Chinese partners and building even more partnerships to encourage more visitors to explore the Philippines. Our participation will serve as a clear commitment to deepening cultural ties with China while strengthening the Philippines’ position as one of Asia’s premier diving destinations.”
TPB said the Philippine delegation will include 16 tourism companies comprising dive resorts, dive centers, tour operators, and airline partners. The contingent includes Cebu Pacific, Coron Mantapro Diving Center, Department of Tourism Bicol, Earth Explorers Travel and Tours, Garden of Eden Dive Resort, H Resort Bohol-The Coral Cliff, Philippine Airlines, Pier Uno Dive Resort, Romblon Beach Resort, Scandi Divers Resort, Sea Explorers Philippines, Sierra Madre Divers Dive Center, SLAM’s Garden Dive Resort-Ocean Passion, Sunshine Anilao Dive and Beach Resort, Ticao Island Resort, and Tropicasa Inc.
TPB said these companies will promote world-class diving experiences that range from marine sanctuaries of Bohol and Romblon to the renowned dive sites of Coron and Anilao.
A key component of the country’s participation is the Philippine Dive Night, a business-to-business networking event scheduled on August 8. Philippine sellers can engage directly with Chinese buyers in a series of timed meetings.
TPB said the country booth will offer a range of activities aimed at increasing foot traffic and consumer interaction.
