HERO MotoCorp, technically the world’s leading motorcycle and scooter manufacturer in terms of total volume, has officially begun operations in the Philippines, marking a significant expansion of its global footprint.
The company has partnered with Terrafirma Motors Corporation (TMC), a well-established part of the Columbian Group of Companies, to assemble and distribute its products in the country and a first in the Southeast Asian region.
“The commencement of operations in the Philippines will bolster our overall global presence,” Niranjan Gupta, Chief Executive Officer of Hero MotoCorp in a media conference and launch of three of its motorcycles here. “Hero MotoCorp, with its diverse and tech-driven product portfolio, is committed to delivering the best-in-class mobility solutions and hassle-free aftersales services to ensure a delightful ownership experience.”
This strategic move into the Southeast Asian market is a testament to Hero MotoCorp’s ambition to provide its globally acclaimed products and services to a wider audience. The company is confident that its diverse range of motorcycles and scooters will resonate with Filipino riders.
“In Terrafirma Motors Corporation (TMC), we have a strong partner and together with them we will rapidly create and strengthen our presence in this key market,” added Gupta.
Bienvenido Sanvictores Santos, Chairman of Terrafirma Motors Corporation, expressed his enthusiasm about the partnership during a media interview. “We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make an impact in the market.”
To cater to the growing demand for motorcycles in the Philippines, Hero MotoCorp and TMC have established a state-of-the-art assembly unit and parts warehouse in Laguna. This 6,000 square meter facility has an annual capacity of over 150,000 units, ensuring a steady supply of Hero’s best-selling models.
The initial lineup includes three popular models: the XPulse 200 4V adventure bike priced at P140K, the Hunk 160R naked bike sold at P99K and the Xoom 110 scooter for only P69,900. Each model comes with a 2-year or 24,000-kilometer warranty, offering customers peace of mind.
Hero MotoCorp’s commitment to customer satisfaction extends beyond product offerings.
The company plans to establish a robust network of up to 400 dealerships across the Philippines, including dedicated 3S shops (sales, service, and spares) to provide comprehensive after-sales support. A flagship store has already been inaugurated in Montalban, Rizal, showcasing the brand’s commitment to providing a premium customer experience.
