Destination up north: Ayala Land Takes Central Luzon to New Heights
The provinces of Pampanga and Tarlac are undergoing developments that will soon fuel growth outside of the nation’s capital.
These provinces are hosts to two of Ayala Land Inc.’s ongoing projects, Alviera and Cresendo Estates.
ALI said the commercial and residential interest in Central Luzon is further boosted by improvements in infrastructure, which will support the region’s thriving communities and maximize investors’ gains. One of the country’s major gateways, Clark International Airport, is strategically located in Angeles, Pampanga while ongoing national projects such as the Central Luzon Link Expressway-Phase I and Subic-Clark Railway are set to complement the existing North Luzon Expressway, Subic-Clark-Tarlac Expressway, and Tarlac-Pangasinan-La Union Expressway.
With market confidence and infrastructure in place, Alviera in Porac, Pampanga and Cresendo in Tarlac City are poised to bring ALI’s distinct development touch to the north.
Alviera has four main districts which will comprise the 1,800-hectare development.
The City Center, the community’s central business district will have offices side by side with retail and commercial establishments .The district also hosts the Alviera Country Club.
Residential spaces, parks, and open grounds round up this contemporary core, which will serve as the development’s nucleus.
Alviera East will host the new campus of the Holy Angel University while the 64-hectare Alviera Industrial Park will house light to medium industries. The park is aimed to become one of Pampanga’s premier business hubs.
Alviera West is designated for leisure and tourism-related establishments with themed hotels, wellness centers, and recreational developments fused with pockets of retail and residential spaces These three sections will be connected by the Alviera Greenbelt, the last of the estate’s four districts. This five-kilometer open space will be headlined by the La Salle Botanical Gardens, an environmental and educational facility with 25 themed gardens, a laboratory, a plant nursery, greenhouses, and libraries.
The 290-hectare Cresendo is built with local elements as inspiration to keep Tarlac City’s charming character.
Cresendo Downtown and Cresendo Industrial Park are the estate’s main draws, occupying 47 hectares and 32 hectares, respectively. Cresendo Downtown will house commercial, civic and institutional establishments such as a church, a K-12 school, a technical training center and the focal Cresendo Town Plaza.
Commercial lots will be available in the Cresendo Downtown together with micro commercial lots where shophouse-style commercial spaces will be built. These shophouse lots are aimed to serve small businesses whose owners and employees would opt to live next to their jobs and ventures.
Like its equivalent in Alviera, the Cresendo Industrial Park will support light to medium industries. The park will feature industrial lots with sizes ranging from 1,300 square meters (sq.m._ to 15,000 sq.m. and is expected to provide 2,000 new jobs to Tarlac City’s residents and other nearby communities. ALI has reported manufacturing, packaging, logistics, and warehouse companies as new sign-ups in this new economic hub.
Cresendo bears ALI’s trademark use of natural scenery as the property boasts of 30 percent open space. Cresendo will also have a 1.5-kilometer greenway for walking around while incorporating the 7-hectare River Terraces, a multi-functional sustainable garden.






