Asia United Bank (AUB) announced that its innovative salary cash advance offering, HelloBale, has reached over Php1 billion in total loan availment as of May 2025 — a year since it was launched as a lending feature in its HelloMoney e-wallet.
Currently, more than 600 companies use AUB’s HelloMoney e-wallet for payroll disbursement. Qualified employees of these companies formed HelloBale’s customer base, enabling AUB to process around 500,000 HelloBale transactions from its launch up to May 2025.
“This milestone reflects HelloMoney’s commitment to addressing the financial needs of working Filipinos by providing instant access to credit when they need it most. By partnering with companies that use HelloMoney for payroll disbursement, HelloBale has created a streamlined lending ecosystem that benefits both employers and employees,” said AUB president Manuel A. Gomez.
Formally launched in March 2024, HelloBale allows users of the HelloMoney app to make a single cash advance ranging from P1,000 to P15,000, in increments of P100.
The credit limit is predetermined by the bank through its efficient credit initiation and evaluation process.
