Lazada launched a LazEarth campaign as part of the company’s commitment to support sustainable practices in the digital commerce ecosystem.
The campaign will initially focus on plastic waste reduction in product and packaging, given that Southeast Asia generates an estimate of over 31 million tons of plastic waste each year, with 91 percent of consumers stating that they are concerned about plastic waste issues in the region.
Lazada will work with LazMall brands and partners to make eco-friendly products easily assessible and identifiable to consumers. Under this campaign, Lazada will recognize and feature more than 70 brands and 5,000 items across mainly fashion and FMCG product categories that are made, packed, or shipped with reduced or better plastics.
Since 2021, Lazada started offering greener parcels made from alternative sustainable packaging materials through its Fulfilment by Lazada (FBL) service for partnering brands. The green parcels use FSC-certified carton boxes filled with recycled shredded paper instead of plastic fillers.
Apart from addressing plastic waste, Lazada has put in place partnerships and social initiatives aimed at building a sustainable digital commerce ecosystem in Southeast Asia.
In the Philippines, Lazada has partnered with Basic Environmental Systems & Technologies, Inc. (B.E.S.T.)’s Trash to provide Cashback for LazGoGreen, Lazada Philippines’ package recycling program. Customers can simply compile their Lazada packages at home, drop off their recyclables at the nearest MBE-C-Center site (available in Metro Manila and Cagayan de Oro), and convert the environment points they receive from their packaging waste to earn Lazada Wallet Credits.
