After people’s shopping habits shifted from visiting brick-and-mortar stores to purchasing online, the way people shop has continually evolved, thanks to the ingenuity of brands and sellers in responding to their customers’ needs and interests.
From enjoying the convenience of being able to shop in a few taps and clicks, shoppers eventually grew fond of the interactive world of live-stream selling, and now, the behavior of purchasing what they see from short-form content has taken shoppers’ purchasing habits by storm. This is why Shopee, in its commitment to providing users an enjoyable and seamless shopping experience, added a new dimension to the platform’s roster of innovative tools–Shopee Video, a space for sellers, creators, and buyers to produce and engage in creative product content.
The arrival of short-form videos on the platform allows for an even more unique, attention-grabbing means to showcase products, provide demonstrations, give recommendations, and leverage entertaining content to connect with buyers. The newest feature also provides an effortless shopping experience as it conveniently allows creators to add product links to videos, alongside the seamless integration of adding to cart.
Supercharge your brand through attention-grabbing content
With Shopee Video, capturing a wider audience has never been easier, especially with the myriad of ways you can attract more buyers. From showing how your products work to giving viewers a front row seat to your brand’s humble beginnings, here are some ways Shopee Video can give your business a boost:
Increased visibility. Shopee Video houses a wide array of entertainment content that keeps viewers scrolling for more. The increased watch time grows the chances of more potential buyers seeing and engaging with your content.
Fueling excitement for your products. Unboxing videos create a sense of anticipation that instantly hooks your audience, while how-to demos spark excitement as it feeds the viewers’ curiosity and shows them how a product can either spark joy or solve their needs. Such videos can help convert passive viewers into actual purchasers!
Staying relevant. Jumping on the latest trends helps you stay ahead. Whether it’s leveraging trending audio, participating in popular challenges, or experimenting with emerging content formats, embracing what’s currently capturing audience attention is crucial for keeping up with the times.
Getting additional exposure. Collaborating with content creators is a helpful strategy to capture your target market and effectively promote your brand. Just be sure to work with content creators whose values align with your brand, and whose style resonates with your target audience.
An opportunity to build your own community. Short-form videos are an effective way to share your brand’s narrative in order to build deeper connections. By taking your audience through your brand’s humble beginnings or taking them behind-the-scenes, you foster a sense of community and make them feel like they are part of your journey.
Take your business to new heights
Because Shopee Video already consolidates entertainment, product listing, and adding to cart in one place, shoppers can now easily find and purchase the products they see from bite-sized bursts of content without having to switch from one app to another.
Take advantage of the influx of viewers in the upcoming 2.2 Shopee Video Festival. Happening from February 1 to 3, 2024, viewers can win their dream local vacation by simply watching videos on the platform. Round-trip flight tickets and accommodations await—an opportunity that shoppers wouldn’t want to miss.
So, if you’re looking for a way to boost your sales and reach more potential buyers, try out Shopee Video now. Who knows, you might just become ‘trending’ in the process!
