GMA network reached 97 percent of total TV households in the country with an estimated 82 million viewers nationwide based on January to September 2021 data from Nielsen Phils.
In a statement released on Friday, GMA-7 said its reach is complemented by second free-to-air channel GTV, along with its digital channels Heart of Asia, Hallypop, and I Heart Movies.
Per major area, GMA’s TV households net reach in Luzon is 96.1 percent with about 54 million viewers; Visayas at 98.2 percent with 16 million viewers; and Mindanao at 96.9 percent with 12 million Filipinos.
Abroad, viewers can catch GMA via its international channels GMA Pinoy TV, GMA Life TV, and GMA News TV as well as GMA On Demand.
Covering January to September 2021 data from Nielsen Phils. TAM survey, combined GMA and GTV news-related programs in Total Phils. reached 95.8 percent of TV households (with 80 million viewers nationwide). This was way ahead of the combined reach of news-related programs among its current competitors — TV5, CNN Philippines, and A2Z, which registered a total net reach of 69.3 percent (with an estimated 49 million viewers).
In the said data, GMA and GTV have the most number of newscasts and special news coverages: 24 Oras and 24 Oras Weekend including 24 Oras Breaking News and 24 Oras News Alert, Unang Hirit, Saksi, and SONA 2021: The GMA News Special on GMA and 24 Oras, 24 Oras Weekend, and Saksi; Balitanghali, Breaking News, Dobol B sa News TV which was later on named Dobol B TV, News Live, News TV Live, State of the Nation, State of the Nation with Jessica Soho, and News TV Quick Response Team on GTV.
Meanwhile, GMA Regional TV (RTV) brings the news from the regions: GMA RTV Balitang Amianan and Mornings with GMA Regional TV via the North Central Luzon hubs’ RTV Dagupan Station and RTV Ilocos Station; GMA RTV Balitang Bicolandia via the South Luzon hub’s RTV Bicol Station; GMA RTV Balitang Bisdak and GMA Regional TV Live! via the Central and Eastern Visayas hub’s RTV Cebu Station; GMA RTV One Western Visayas and GMA Regional TV Early Edition via the Western Visayas hubs’ RTV Iloilo Station and RTV Bacolod Station; and GMA RTV One Mindanao and At Home with GMA Regional TV via the Mindanao hubs’ RTV Davao Station, RTV Cagayan de Oro Station, RTV General Santos Station, and RTV Zamboanga Station.
GMA RTV’s flagship national newscast, Regional TV News continues to make the top stories from the regions available from Monday to Saturday on GTV.
GMA’s radio stations also continue to serve audiences in Mega Manila, Cebu, Davao, Bacolod, Baguio, Cagayan De Oro, Dagupan, General Santos, Iloilo, Kalibo, Legazpi, Lucena, Naga, Palawan, Tuguegarao, and Zamboanga. Since July 2020, its flagship stations continue to be unbeatable as the number one AM and FM stations in Mega Manila. As shown in the latest Nielsen Radio Audience Measurement (RAM) data, Super Radyo DZBB 594 recorded 38.6 percent audience share for September 2021. It continued to beat its closest competitor, DZRH, which posted 32.5 percent.
DZBB’s cumulative reach was at 2.09 million listeners with 87 percent of listeners remaining loyal to the station during the month. Similarly posting winning numbers is Barangay LS 97.1 Forever! which dominated Mega Manila with an audience share of 30.4 percent in the said month. It was way ahead of its competition with DZMB recording only 16.4 percent.
GMA’s online presence is also strong. It’s the only Philippine network to own three YouTube diamond creator awards for having three channels surpass 10 million subscribers. It is 25 million strong on Facebook, has 1.9 million followers on Instagram, and 1.5 million on Twitter.
GMA News and Public Affairs has more than 100 million followers. Its News and Public Affairs team was also top news content creator on TikTok Philippines.
