TNT, the biggest prepaid brand in the Philippines, has signed three of Thailand’s most popular actors led by Nonkul Chanon (“Bad Genius”), Gulf Kanawut”¨(“TharnType: The Series”) and Thai superstar Mario Maurer (“Love of Siam,” “Crazy Little Thing Called Love”).
As TNT’s newest ambassadors, the trio will headline TNT’s “Kilig Saya” campaign with the “¨Philippines very own Sue Ramirez and Sarah Geronimo.
TNT’s move comes as more Filipino youth have turned into big fans of Thai series and films, giving in to the so-called “Thai Invasion,” a term used to describe the phenomenon of Thailand’s growing prominence in the international pop culture scene.
“Filipinos and Thais have always had mutual appreciation for each other’s wealth of entertainment content, but we’ve seen this grow even bigger recently as more Filipinos enjoy easy access to”¨streaming platforms and social media through TNT’s value packed promos,” said Jane J. Basas, SVP and head of Consumer Wireless Business at Smart.
“As TNT enables Filipinos to follow their favorite Thai superstars Mario Maurer, Gulf Kanawut, and Nonkul Chanon on their smartphone, we’re now bringing these Thai actors even closer to them as the newest TNT KaTropas in our latest campaign,” she added.
Since 2007, Thai dramas and films have dominated the Southeast Asian scene almost to the same level as K-Pop and Japanese cultures. There are even Thai idols now making waves as K-Pop performers globally
