With the pandemic entering the world last 2020, a lot of lives were challenged. People having to live with the new normal, skipping some of the things that were usually so accessible in exchange of safety from the virus. Aside from that, livelihoods and businesses were also drastically affected because of the overall impact that the virus had on the lifestyles of people.
Despite the challenges the businesses might face, a brand can still make it through with hard work, the right intentions, and maybe, a little bit of luck. One such brand is Dear Face. Launched in November 2020, the brand started small with only two skincare sets, a facial wash and a serum.
During the height of the pandemic, its CEO and founder, Ma. Jonalyn Sison-Ramos, identified two major problems that people were faced with: (1) lack of source of income due to the economic effects of the global lockdown and (2) lack of self-care due to isolation and quarantine. These are the main reasons why Dear Face was born as well as the driving force of its mission and purpose. The company is dedicated to empowering people by providing a main source of income through its distributorship program.
Since its inception, the brand has gained impressive momentum, with over 1500 local and international distributors in countries like the United States of America, Australia, United Arab Emirates, Brunei, United Kingdom, etc.
Dear Face built upon the success of Skinpotions, another brand founded by Jonalyn along with her sister, Ma. Aileen Sison-Pacheco. Skinpotions started reaching its consumers through online selling platforms. It introduced cost-effective products in varieties of soap, lotion, face cream and serum, then eventually expanded its selection, adding makeup and cosmetics to its product line.
Skinpotions started reaching its consumers through online selling platforms. It introduced cost-effective products in varieties of soap, lotion, face cream and serum, then eventually expanded its selection, adding makeup and cosmetics to its product line. Only two years later, the brand grew to have more than 100 local distributors and also some from countries abroad such as USA, Italy, Japan, UAE, and Australia. The company has also joined several shopping bazaars and collaboration stores in order to reach more consumers.
With the demand for products rapidly increasing around the country, especially in provinces, Skinpotions partnered with Francorp Philippines and opened its doors to franchising. The brand then became a duly member of the Philippine Franchise Association and was able to open a number of franchise stores, expanding its scope in Luzon and Visayas. Spreading its wings even further, its CEO, Ma. Jonalyn Sison-Ramos won the 2018 Nextgen in Franchising of the International Franchise Association in Phoenix, Arizona USA.
Skinpotions currently has over a hundred and seventy-eight thousand followers on Facebook, a reflection of its rising popularity as well as the lives it has changed through their products.
