Across its national network of stores, communities, and digital platforms, Mang Inasal is being shaped and strengthened by the leadership of remarkable women. Their impact is visible in every corner of the business, from operational innovations and franchise growth to digital transformation and people development.
In the realm of Learning and Development, Anneka Alba, Mang Inasal’s Learning and Development Officer, leads with vision and tenacity. Her team’s shift to digitized training—anchored by the People Training System—has enabled store teams to access training materials faster and more efficiently, while instilling a culture of continuous learning across a geographically dispersed workforce.
Operational improvements at Mang Inasal are rooted in real-world insights, thanks to leaders like Marichelle Gendrano, Mang Inasal’s Restaurant System Head. Her team’s introduction of technologies like enzyme-based cleaning systems, UV exhaust filters, and the Thawing Cabinet—an operational innovation addressing the challenge of managing raw materials efficiently while maintaining food safety—has streamlined store performance while reinforcing safety and sustainability.
“It all starts with deep understanding of our store operations, our team’s workflow, and most importantly, our customers’ needs,” Gendrano explained. “We believe that when we empower our people with the right tools and processes, we create a restaurant experience that is fast, seamless, and truly enjoyable.”
Franchise operations thrive on trust, and Mang Inasal’s Regional Business Unit Head for North Luzon, Kelly Abedes, understands how to build it. With a personalized approach to coaching, she ensures franchisees feel equipped, supported, and accountable.
“For franchisees to truly understand and fully ‘buy in’ to our vision, it’s essential to help them see things from the franchisor’s perspective,” Abedes shared. “Building and maintaining strong, mutually beneficial relationships is key to success. Regular check-ins, support and coaching, open conversations…these are how we build strong partnerships that last.”
In the digital space, Rose Jabeguero-Rodillo, Mang Inasal’s Digital and Public Relations Director, is transforming how Mang Inasal engages its audience. Through initiatives like Mang Inasal Nation and the Mang Inasal Creators’ Circle, she has helped the brand foster two-way conversations that drive loyalty and advocacy.
“Digital transformation has allowed Mang Inasal to build a real-time, two-way relationship with our customers,” said Rodillo. “Now, we’re no longer just talking to them—we’re talking with them.”
Aligned with the company’s “Tatak Mang Inasal” culture and Jollibee Foods Corporation’s “Choose Joy” positioning, these women embody values that go beyond business metrics. They lead with puso and malasakit, creating spaces where excellence is nurtured, people are empowered, and every initiative is guided by purpose.
