For the past two years, Filipinos have seen the rise of home-based food businesses. From sweet pastries to hearty dishes, comfort food to artisanal beverages, numerous Filipinos have ventured into the world of entrepreneurship. To inspire more Filipinos to build their food businesses, La Germania is launching a video project called Food Babies.
Starting this February, La Germania will be releasing special features on food businesses that survived and thrived amid all the challenges thrown their way. This video project will be exclusively available on their Youtube channel and Facebook page.
Claudia’s (@claudias.ph) is a passion project turned popular online bakeshop that offers chunky and gooey baked cookies and blondies. According to Founder and Owner, Claudia Tagle, business owners must focus on their social media content to stand out against competitors, especially since customers “eat with their eyes”.
Butterboy Bakehouse (@butterboyph) focuses on different kinds of croissants and baked goods to make pastries more affordable and accessible for everyday Filipinos. Head baker and owner Hilder Demeterio credits his businesses’ wins to two key ingredients. “You should seek knowledge from everywhere, like YouTube videos or classes. You should just try to absorb whatever you can,” he said.
Moreover, he believes that it’s important for aspiring foodpreneurs to believe in their products as if they’re the brand’s number one fan.
For restaurateurs Wendel and Portia Habaluyas, The Purple Wok (@thepurplewok) began as a way to support their loyal kitchen staff that was laid-off due to the pandemic. For the power couple behind The Purple Wok, it’s all about following your passion. “The most fun part of running a food business is doing what I love to do. Our recipes were created out of passion. They were made out of love. We’ve perfected the recipes, and we do not compromise the quality of our food,” the couple said.
These tidbits of wisdom are only some of the valuable lessons viewers can learn from the La Germania Food Babies series. While each featured business owner may have their specialty and recipe for success, what they all have in common is that the most important aspect to your brand’s success is investing in high-quality kitchen equipment like La Germania. Built according to the highest European standards in terms of construction and design, La Germania appliances allow you to prepare a multitude of dishes in an efficient and easy way.
