MSI increases productivity with new line of laptops

All equipped with 12^th Gen Intel Core processor

MSI, a world leader in hardware and innovative business solutions, rolled out last week its new and improved Business, Creator and Gaming Laptops. Powered by 12th Gen Intel Core Processor, the revamped MSI product line delivers maximum power and productivity to a wide range of customers from industry professionals to students and home users.

“MSI’s core mission has never changed. Our roots are in high-performance laptops, and our latest Series laptops are built to be the backbone that maximizes productivity. With a range of future-proof features, our upgraded laptops are not just for business people but also for students and those with creative inclinations,” Ira James Garcia, MSI’s Philippine Product Marketing Manager said as he introduced the main features of the latest devices.

SLEEK, MODERN TOP PERFORMERS

The Summit Series. Since its inception in 2019, the Summit Series has remained MSI’s top-of-the-line Business & Productivity laptop. This year, the new Summit E14 Flip Evo joins the ranks of the existing Summit E13 Flip Evo and Summit E16 Flip to expand the sizing options for different user needs.

Powered by NVIDIA GeForce RTX Graphics that further boosts performance, the Summit E16 Flip implements enterprise-grade security capabilities such as webcam and port locks, discrete TPM support, fingerprint or IR webcam, and webcam status notification. Additionally, AI technology is embedded in the upgraded Summit to automatically adjust the system resource based on the scenario. Its display also comes protected by Tobii Aware, which automatically locks the laptop if the user is not nearby while the free integrated Tile finding technology makes it easier to activate and locate Summit laptops that may have been accidentally misplaced by the user.

“These features make is very attractive to the enterprise buyer. We have introduced MSI to the market as a powerful gaming platform and have built a strong retail base. With the introduction of these new laptops we are now looking at institutional and enterprise buyers–those who know the power and toughness of a gaming laptop, thus see the potential as a long-lasting business device,” Sinclair Castro, Senior Commercial Sales Manager told Malaya Business Insight at the launch event of their new devices recently.

The Prestige Series design is driven by aesthetics. The new Prestige 15 and Prestige 14 boast a thin and light chassis for portability yet project better thermals. Both models offer a higher-quality listening experience derived from higher bitrate encoding via Hi-Res Audio combined with DTS Audio Processing, Users can speak confidently and hear others more clearly which should definitely improve their productivity.

The choice between an NVIDIA GeForce RTX Graphics or Intel Evo platform depends on the performance preference. True Pixel technology brings images to life with astonishing color precision to help people express their inner passion. Added security includes face or fingerprint sign-in to log in faster with password-less options while a long battery life, ease of charge, and fast charging assure higher productivity, especially for people on the go.

The Modern Series. Trendsetters rejoice! The Modern Series is for your stylish sensibilities. Trendy yet sophisticated, it has received a new facelift to earn its rightful spot in the Business & Productivity lineup.

Featuring the latest 12th Gen. Intel® Coreâ„¢ i7 processor, it delivers stunning performance with matching lightweight portability which will keep you in the workflow seamlessly and empower your productivity. Its ample productivity-enhancing functions include a thin bezel that offers a higher screen ratio, a 180° flip screen that provides easy sharing, an enlarged touchpad that yields better scrolling, and a full-size keyboard with a full set of shortcuts.

BEYOND GAMING AND CREATIVITY

Creator Series. With the expansive demand these days for creative endeavors, MSI empowers creators by marrying tech and aesthetics with their Creator Z16. Integrating NVIDIA’s GeForce RTX 30 series GPUs, the 12th Gen. Intel Core i7 processor, and other features such as a True Pixel display, exclusive Cooler Boost technology, 90 Whr long-lasting battery, high-performance I/O ports, and the Golden Ratio 16:10 touchscreen for seamless elaborate works; the Creator Z16 will unquestionably deliver to all creators who need the top-of-the-line machines for their artistic expressions.

Gaming Series. Known as producers of high-performance and innovative gaming laptops, MSI have once again outdone themselves with their next-level Stealth GS66, Stealth 15M, Raider GE76 & GE66, Vector GP76 & GP66, Pulse GL66, Crosshair 15, and Katana GF66. All these now powered by NVIDIA’s GeForce RTX 30 series GPUs and the 12th Gen. Intel Core i7 processor, perfect for any gaming enthusiast looking for extensive power, design, build and innovation for the laptops they partner with on their personal journeys to reach their goal on any game.

NEW ENTERPRISE DISTRIBUTOR 

MSI also announced a new partnership agreement with Techtron Systems Corporation. Through Techtron’s network of partners and clients, MSI sets foot on the enterprise market, seeing that Techtron is a spin-off company from Innovista Technologies, Inc., the leading IT distributor of computer hardware and peripherals in the Philippines.

“It is an advantage to have Techtron on our side to fulfill the market penetration that is necessary to reach our full sales potential. “We are confident that Techtron’s key experience and expertise in the enterprise market will help us leverage our position in the country as demand increases while the economy recovers.” Rhyan Sy, Product Manager of MSI Philippines said.

SPECIFICATIONS 

Business and Productivity Laptops MSRP

Creator Series MSRP