Liza or Hope Soberano? Whatever name she decides to use, the 25-year-old actress proudly introduces herself in her new role – chief advocacy officer.
The star seems bent on forging her own path, following her recent social media post. After removing all of her posts on Instagram and uploading her first vlog, Soberano now takes on a new role not only as brand ambassador but as lead officer in charge of advocacies of Maya.
“I’m putting more time into my work with an amazing organization called Save the Children,” Soberano said at the Maya event on Monday at Samsung Hall in SM Aura.
“All in all, I am trying to be more intentional about the projects and collaboration I involve myself in. That’s why I’m very happy with the creative meeting of minds with Maya.”
As brand ambassador, Soberano co-created Maya’s latest marketing campaign. Meanwhile, as chief advocacy officer, she will champion shared advocacies for financial inclusion with Maya, starting with joint initiatives for Save the Children, the world’s leading independent organization for children, which Liza has been the ambassador of since 2021.
After shooting to fame as one of the generation’s brightest stars, Liza recently decided to take control of her career and take on new challenges – such as shooting her first Hollywood film alongside young Hollywood stars Kathryn Newton and Cole Sprouse.
“The past year has given me an opportunity to reflect on what I want for my life and my career. And when it comes to brands, I’ve decided to be more intentional about my partnerships. I want to work with brands that resonate with me personally, with products I actually use, and with companies I believe in,” she shared.
“I’m excited for everyone to level up their banking experience with me through Maya because I love using their app. On top of that, working with Maya truly feels like a level up for me – it’s a joy to collaborate with them creatively, and I’m excited for the professional challenge of becoming their chief advocacy officer,” she added.
With Maya, Liza finds herself in charge of an imaginative and meaningful partnership that ultimately drives financial empowerment, especially with the youth. Liza’s collaboration with Maya also opens a new door for her as she finally gets the chance to be on the other end of the lights and cameras, co-creating the brand’s latest campaign.
Maya’s chief marketing officer Pepe Torres welcomes the brand’s partnership with Liza.
“Liza resonates with Maya’s values of defiance and optimism. She has defied conventions for Filipino actresses and taken her career into a bold new direction, reshaping what it means to be successful for this generation. And she lives with optimism, knowing she can use her personal platform to advocate for meaningful change. We are thrilled to embark on this meaningful collaboration and journey of empowering Filipinos to do banking their way alongside Liza, who is as much a game-changer as Maya.”
Positioned as everything and a bank, Maya is the leading digital banking app that offers best-in-class consumer savings account with easy account opening, a high-interest rate with daily payout, and customizable personal goals. It is the first finance app to offer customers their own @username, making sending money as easy as tagging friends.
