TV5 officially kicked off its Christmas festivities with the symbolic lighting of the network’s iconic giant Red Ball last Friday, October 4, at the TV5 Media Center in Mandaluyong. The ceremony, now a yearly tradition, lit the spirit of the season for the Kapatid Network, signaling a joyous and meaningful celebration ahead.
This year’s theme, “Hatid-Saya ang Paskong Kapatid,” carries a special message of bringing joy to everyone. Building on last year’s message of “Feel na Feel ang Paskong Kapatid,” the “Hatid-Saya ang Paskong Kapatid” focuses on how Christmas is a time to foster hope and community service, bringing happiness to Kapatid viewers all across the world.
“We believe in spreading joy and warmth during the holiday season, and that is what our Hatid-Saya campaign is all about. It reflects our commitment to bring people together in celebrating and sharing the spirit of Christmas in meaningful ways. Kasama kami ng bawat pamilyang Pilipino na maghahatid ng saya, pag-asa, at pagmamahal sa isa’t-isa ngayong Kapaskuhan,” shared TV5 President and CEO Guido R. Zaballero.
The event venue was adorned with vibrant Filipino Christmas decorations, including creatively designed parols branded with logos of TV5’s loyal advertisers, while the air was filled with enticing aromas of freshly cooked bibingka and puto-bungbong, offering attendees an authentic taste of the Pinoy Christmas spirit. The celebration was further enlivened by a captivating performance from the 2023 Grand Winner of the Tinig ng Pasko Chorale Competition from the University of Asia and the Pacific (UA&P), who sang a beautiful rendition of Joy to the World, Veni, Emmanuel!, Kumukutikutitap, Christmas in Our Hearts, and Maligayang Pasko.
Adding to the excitement was the presence of the cast of Ang Himala ni Niño, featuring Achilles Ador, Ryrie Sofia, and Zion Cruz–these bubbly kids are part of the exciting stable of stars groomed by MQuest Ventures’ MQuest Artists Agency (MQAA). Their appearance brought joy to fans, making the night even more special.
The Red Ball lighting ceremony served as a powerful call to join TV5’s “Hatid-Saya” movement by spreading kindness, love, and support to those in need. This symbolic lighting stands as a beacon of hope, encouraging everyone to work together toward a brighter future for all Filipinos.
