GMA-7 is the sole broadcast company among the four qualified grantees to be awarded in the National Endowment Fund for Children’s Television (NEFCTV) 2022 Grants Program to produce a high-quality program that promotes awareness on Filipino culture, social issues, and holistic development of the youth.
GMA Senior Vice President for Entertainment Group Lilybeth G. Rasonable highlights the common goal of the Network and NCCT, “We are grateful to the NCCT for choosing GMA Network as partner in this worthwhile endeavor to help positively shape the youth and their future. This project of the NCCT is very much aligned with GMA’s objective to produce programs that will help in the positive development of our young audience.”
NCCT Executive Director III Desideria Mance Atienza, on the other hand, acknowledges the influence and credibility of the grantees, “We are certain that this memorandum of agreement will further our advocacy for child-friendlier television. We understand the role of engaging our families, content creators, and citizens in building a community of child-friendly media advocates.”
NEFCTV chose the theme of mental health and each content must be suitable for audiences aged 13 to 17 years old.
GMA proposed a child-friendly show entitled “OK AKO,” a three-episode miniseries featuring light and heartwarming stories that deal with loss, anger, anxiety, bulimia, and depression. The program will air on September 8, 15, and 22 on GMA-7.