Supermalls’ “100 Days of Christmas Surprises” wins prestigious Asian Experience Award

SM Supermalls’ “;100 Days of Christmas Surprises” campaign wins the Philippines Brand Experience of the Year – Retail award at the Asian Experience Awards 2024. The campaign highlighted SM’s dedication to social responsibility and creating meaningful holiday experiences for Filipinos. The award was presented by Asian Business Review on October 3 at the Marina Bay Sands Expo and Convention Center in Singapore. From left,  SM Supermalls’ senior assistant vice president (SAVP) for Marketing – Mindanao Russel Alaba; VP for Corporate Marketing Grace Magno; EVP for Marketing Jonjon San Agustin; SAVP for Marketing-Visayas Paeng Batuigas; and Asian Business Review contributing editor Simon Hyett.