The DTI National Trade Fair, held July 23-27, 2025 at SM Megamall’s Megatrade Halls 1-3, brought together over 250 Filipino micro, small, and medium enterprises (MSMEs) in a five-day celebration of innovation and Filipino craftsmanship. Organized by the Department of Trade and Industry, the fair spotlighted regional brands from Luzon, Visayas, and Mindanao, providing a national platform to connect with consumers and business partners.
As venue partner, SM Supermalls delivered comprehensive support beyond logistics—from on-ground assistance and mall-wide promotions to digital integration via its SM for MSMEs platform. The strategic location inside one of the country’s busiest malls transformed casual shoppers into MSME customers, demonstrating how local entrepreneurs thrive across SM’s 88-mall network.
Key highlights included the KAPEtirya Philippine Coffee Pavilion, a Sustainability Corner featuring eco-friendly innovations, and themed clusters showcasing wellness products, crafts, fashion, and gourmet finds. Business-matching sessions equipped MSMEs with tools and confidence to elevate their operations.
Many exhibitors reported impressive sales and promising leads, with several exploring bulk orders, institutional deals, and export opportunities. While final numbers are pending, last year’s fair generated nearly ₱70 million in sales, and early insights suggest this edition exceeded expectations.
The 2025 fair exemplified successful public-private collaboration, reaffirming SM Supermalls’ commitment to uplifting Filipino entrepreneurs through meaningful support and vibrant spaces.
About SM Supermalls MSMEs
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls continues championing Filipino entrepreneurship across its 88 Philippines malls. For four decades, SM has grown alongside local businesses, uplifting communities and spotlighting homegrown talent and innovation. Visit msme.smsupermalls.com for MSME applications.
