GMA Network Inc. said it continues its solid presence on various online platforms, edging out competitors in viewership and search ranking for the first two weeks of the year.
Citing data from global video measurement and analytics platform Tubular Labs, GMA said from January 1 to 15, its official YouTube channel (GMANetwork) has outperformed the closes rival in terms of views.
GMA Network tallied a total of 167 million views, leading over competitor’s 158 million views.
In terms of local news, the company said GMA Integrated News on YouTube further widened its lead by logging in 61.5 million views — way ahead of rival’s 35 million. Even GMA Public Affairs’ YouTube channel recorded higher views against the latter with 59.3 million.
GMA Network said it likewise surpassed other local websites on search, consistently ranking higher versus competition on SEO tool Semrush.
Its official website, GMANetwork.com, has generated an average of 3.7 million organic traffic for the first 15 days of the year.
The company said with its strong online presence, it further gears up this 2023 to reach more Filipinos beyond on-air platforms.
Earlier this month, it partnered with the Alliance for Creativity & Entertainment (ACE) to further strengthen its effort against digital piracy. ACE is widely regarded as the world’s largest and most effective anti-piracy coalition with over 50 current global members and GMA Network is its first member from the Philippines.
The company also launched its own anti-piracy advocacy campaign dubbed “Stream Responsibly. Fight Piracy” which aims to raise awareness among the public, especially the younger generation, on the value of creative works. The campaign also seeks to protect and educate the public about the potential harms of clicking pirated websites and apps. – Myla Iglesias
