Globe Telecom Inc. is looking to grow its property development partners as it steps up its push for built-in broadband and dedicated spaces for telco infrastructure in housing developments to ensure reliable and robust connectivity for residents.
Ernest Cu, Globe president and chief executive officer, said in a statement the company is looking to partner with more builders.
“What we envision is when a customer steps into a property, he is ready to connect just like electricity and water are readily available. And it’s great we’ve gotten this far in terms of our existing partner developers, because like Globe, they are also customer-centric. We are no longer just talking to a blank wall,” said Cu.
Currently, Globe has 18 property developer partners, with 200 developments covering nearly 100,000 units fitted with built-in broadband through these collaborations.
Globe recently gathered top executives from its property partners ASEANA Holdings Inc., Cebu Landmasters Inc. (CLI), Robinsons Land Corp. (RLC), and Victor Consunji Development Corp., who all have committed to support Globe’s quest for immediate and reliable connectivity in housing developments, from condominiums to villages.
John Richard Sotelo, RLC Residences senior vice president and business unit general manager, said ready connectivity has become part of customers’ criteria in searching for a new home.
“Customers are demanding it so why should we say no? Spending on fibering units, it’s a basic expectation already. We have reached a point that when people find out you don’t have fiber, clients back out,” said Sotelo.
Franco Soberano, CLI chief operating officer, director and executive vice president, whose firm was one of the early adopters of fiber in its developments, cited the practicality of early collaboration between Globe and developers for built-in connectivity.
Cu said Globe stands ready to work with developers in embedding connectivity in their projects.
The telco said this forms part of its commitment to innovation and infrastructure buildup in support of economic development, aligned with the United Nations Sustainable Development Goals. – Myla Iglesias
