Century Properties Group has forecast sales of P3.5 billion from its first Mindanao PHirst Park Homes project, according to the company’s disclosure to the Philippine Stock Exchange.
PHirst Park Homes Gen San, which will offer to the market 2,000 residential home units, has scheduled its groundbreaking for next month.
PHirst Park Homes in Gen. Santos City, South Cotabato is the first of a number of projects Century is eyeing in key cities in Mindanao.
“PHirst Park Homes Gen San is strategically positioned to amplify the city’s rapid growth.This 25-hectare master planned community with an estimated sales value of P5.3 billion, will bring in over 2,000 homes to Mindanaoans,” it said.
“PHirst Park Homes Gen San will showcase designed, fully finished homes that are move-in ready,” it added.
The project will feature two of PHirst’s house models — the Amani, 36 square meter (sq.m.) floor area townhouse on typical lot area ranging between 44-60.5 sq.m.; and Dua, 48 sq.m.-single-attached unit constructed on a typical 77 sq.m. lot area. Amani will be priced between P1.8 million and P2.1 million per unit while Dua’s price starts at P2.8 million.
Ricky Celis, PHirst’s president, said the brand’s expansion in Mindanao “marks a new chapter in PHirst’s bold mission for nationwide presence.”
In 2023, the brand expanded beyond Luzon with the launch of PHirst Park Homes Bacolod – its first development in the Visayas. The 16-hectare community, designed to deliver nearly 1,500 homes, set the stage for PHirst’s regional growth.
By August 2025, the project is on track to turn over its first batch of homes, Celis said.
