Broadcast firms ABS-CBN Corp. and GMA Network Inc. yesterday claimed leads in television ratings for January citing different audience measurement providers.
Kantar Media, which uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, said ABS-CBN earned a national TV audience share of 38 percent, higher than its rival GMA’s 32 percent.
ABS-CBN kept its firm grip on all time blocks, remaining the leader during primetime with 41 percent as GMA earned 33; in the morning with 34 percent versus GMA’s 27 percent; at noontime with 37 percent versus GMA’s 33 percent; and in the afternoon with 39 percent versus GMA’s 37 percent, Kantar Media said.
GMA reclaimed its No. 1 spot in nationwide ratings as it opens 2020 with stronger viewership, according to the latest data from Nielsen TV audience measurement.
Nielsen TV data showed for January 2020 (with January 26 to 31 based on overnight data), GMA reigned supreme with an average total day people audience share of 34.7 percent in the National Urban Television Audience Measurement (NUTAM), outscoring ABS-CBN’s 31.7 percent.
The Kapuso Network’s NUTAM victory was a result of its impressive performance across all day parts. Providing a head start in the morning block, GMA recorded 28.8 percent people audience share versus competition’s 27.4 percent.
GMA’s afternoon block brought in the biggest lead with 37.7 percent as against ABS-CBN’s 31.4 percent.
Continuing well into the evening block, which includes the hotly contested primetime slot, GMA posted 34.8 percent while its rival network got 33.6 percent.
It likewise ruled in all time blocks with wider margins in both Urban Luzon and Mega Manila, which respectively account for 72 and 57 percent of all urban viewers in the country, Nielsen said.
GMA registered an average of 36.7 percent total day people audience share in Urban Luzon, beating ABS-CBN’s 29.1 percent.
GMA also took the lion’s share in the Urban Luzon and Mega Manila top programs lists where it respectively grabbed 19 and 20 spots out of the overall top 30.
Nielsen TV audience measurement has 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers and agencies.
