Cathy Brillantes-Turvill, Nurture Wellness Village’s president and co-owner, is glad that the economy is back and feeling blessed in so many counts because during the depths of the pandemic, they tied up with the Raintree Group’s Farmer’s Table which has been amazing with its foods.
Pre-pandemic, Turvill said the wellness destination in Tagaytay had about 130 employees now trimmed down to around 50. Today, they are back, they are rehiring.
Turvill also said they are strengthening the position this time in terms of mental health and wellness which will be their core now.
There are services to support it such that they have Work Well programs to help guests adopt a sustainable wellness lifestyle.
Reboot and recharge, for one, is offered in the village and is ideal for many people who face post-pandemic and post-election traumas.
The workshop is a stress reliever as it goes into understanding where you are, what you are feeling, and then go to healing as well as planning — where do we go from here on an individual basis and as a group basis.
At Nuture, it’s not just individuals that come there, but also families and barkadas who have been very starved for social wellness/connection.
The village is a place for people to grieve life’s losses and, at the same time, be nurtured while waiting for the cycle of change, for the grief to pass so that we go through emotions, acceptance, and action.
Turvill cited the ADB outlook report in September 2020, noting that wellness is vital for post-pandemic recovery in developing Asia.
Wellness, the report said, can revive the human body, mind, and spirit, which are the first steps toward rebuilding the economy and society.
Turvill cited that this year’s wellness tourism is driven by an increased prevalence of non-communicable diseases and chronic conditions globally; work-related stress and poor lifestyle choices; increased focus on enjoying a better and longer life; rising mental health concerns including anxiety, depression and stress; and the negative effect of environmental degradation, such as air pollution and climate change.
She also mentioned some of the wellness trends like the healing powers of spirituality — holistic or alternative healing therapies.
Wellness retreats feature healing techniques to achieve harmony of body, mind, and spirit.
With community wellness, there will be emphasis on social responsibility; championing locally made products, home-grown harvest, community projects; and rise of eco-tourism with focus on community, environmental preservation, and self-sustainability.
There are tailor made fitness programs and spa treatments, too, including DNA testing, analysis, and consultations.
The healthy ageing holidays include collagen facials, vitamin C injections, non-surgical facelifts and menopause relief, among others.
Meanwhile, wellness tourism is riding a wave of demographic and lifestyle trends that is putting proactive health, mindfulness, and prevention at the center of consumer decision-making.
Wellness tourism and medical tourism occupy distinct yet complementary spaces, meeting consumer needs along the vast heath continuum.
Domestic wellness tourism represents a large opportunity that can be leveraged to attract higher-spending international tourists.
Locally-rooted offerings are a key differentiator to attract travellers who seek authentic, place-based experiences.
New, varied business models are emerging to meet the wellness needs of travellers.
Governments are recognizing the wide commercial benefits of wellness tourism, as well as its impact on the health of their economy and their citizens.
The McKinsey Report 2021 said that the business of wellness is here to stay as consumers across nations plan to increase their spending on personal health, appearance, fitness, and more.
If the pandemic has taught us one thing, it’s that physical and mental health will remain a priority for millions of people across the globe for a long time to come, the report added.
